The home of Trade Club
Trade Club has become the generic description for vehicle manufacturer parts programmes targeting the independent aftermarket.
Nexus Aftermarket invented both the term ‘Trade Club’ and the way it works.
Vauxhall Trade Club was the first programme of its kind and became the UK’s leading trade parts programme for over 15 years.
We developed further trade programmes for Volkswagen, Chevrolet and Saab in the UK and Opel in Ireland, and are currently helping Saab with their UK trade programme following their independence from General Motors.
Trade Club is becoming a global phenomenon. Through a combination of tried and tested methodologies and an intuitive ability to understand local market conditions, we are actively growing a trade parts programme for Holden in Australia.
A successful trade programme demands an understanding of the unique needs of each of three target groups:
Manufacturers who want to sell parts and make a profit from a captive market – their dealers.
Dealers who want to sell parts, make a profit and create loyal customers.
Trade customers who want genuine parts at competitive prices.
We engage all of these groups to their mutual benefit.
Nexus delivers client-branded aftermarket solutions for vehicle manufacturers and franchised dealer networks. We offer a bespoke and dedicated service that becomes a natural extension of their operation.
Our in-house strengths include research and analysis, data support systems, account management, field management and dealer support. We also have the creativity to devise innovative marketing programmes and compelling, effective dealer support material.
To find out how Nexus Aftermarket can increase your trade sales, please contact Jim Monaghan:
Telephone: +44 (0)870 787 2211
Mobile: +44 (0)7919 470883